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Gen Z

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The Big Question

The Big Question: Will Gen-Z spell the end of the alcohol industry?

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Gen Zers admit the power of social media on their political views

Euronews Business looks at voting trends amongst Gen Z voters, including what influences their political beliefs and why so many of them may be feeling like their civic engagement does not make a difference anymore.

04/11/2024

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‘Brat’ chosen as Collins Dictionary Word of the Year

Just as we were getting over ‘brat summer’, the word ‘brat’ has been crowned 2024’s Collins Word of the Year...

01/11/2024

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What will today's European Council meeting bring?

Ceasefire in the Middle East, aid to Ukraine, implementation of the migration pact are the main points in EU leaders agenda for today's European Council.

17/10/2024

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Are party holidays a thing of the past?

New research shows that a majority of young people prefer a more low-key trip abroad, with some rejecting the notion of a party holiday entirely.

30/08/2024

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Coconuts & Brat: What’s behind the memeification of Kamala Harris?

From “coconut tree" to “brat summer”, here’s everything you need to know about how Kamala Harris’ campaign is resonating with younger voters and transforming Harris into the "meme queen" of 2024.

24/07/2024

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Where in Europe do people take the most - and least - holiday?

One generation in particular is not using up their holiday allowance.

20/06/2024

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The internet is going nuts over ‘Hot Rodent Men’ - What does it mean?

Gen Z want Hot Rodent Men - and they are being very vocal about it. What does it mean? How does one qualify? And how is being compared to a rodent a compliment?

10/06/2024

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What to know about the rising trend of ‘quiet vacationing’

A recent Harris Poll survey reveals that quiet vacationing, the new workplace trend where employees take unofficial time off, is gaining traction among young workers.

03/06/2024

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Getting Gen Z to vote in Europe through creative workshops

How the Changemakers initiative is getting Gen Z to engage in voting ahead of the European Parliament elections this year.

14/04/2024

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New Scrabble version is more accessible and less competitive

Coinciding with National Scrabble Day, a fresh version of the famous word game is poised for launch, designed for players who want a less competitive game.

13/04/2024

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See the ‘beating heart’ of Marrakech through the eyes of TikTok stars

Young influencers are sharing the old glamour of Marrakech with a new generation. Where are their favourite spots in the city?

18/03/2024

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Doom Spending: Why does it happen and how can you curb it?

Doom spending may be a coping mechanism to deal with anxieties about personal finances and the wider economic situation but it may be bad for your health.

11/03/2024

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Here’s how you can use TikTok to plan your next holiday

With over one billion active users TikTok has a bit of something for everyone and young travellers are taking advantage to get insider advice and recommendations for their holidays.

10/03/2024

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'Nomance': Why do Gen Z teens want less sex on screen?

According to a new study, Gen Z viewers find too much "sexy, sexy time" in their TV shows and movies a major turn off.

26/10/2023

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Would you trust AI to plan a trip? 2024 travel predictions revealed

A survey of more than 27,000 people across 33 countries and territories has revealed what could be next year's biggest travel trends.

18/10/2023

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Have you seen 'Zepotha' - the (fake) hit film of the summer?

If you've Googled 'What is Zepotha?' this week, you're not alone. Euronews Culture dives into the bizarre TikTok myth.

18/08/2023

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Goodbye wife beaters: Say hello to 'wife pleasers'

Gen Z have earned their title as the 'woke' generation once again, this time turning their attention to the garment named after an act of domestic violence. It's the wife beater no more - meet the far less 'triggering' wife pleaser.

16/08/2023

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Core blimey! Euronews Culture's glossary to Gen Z's 'cores'

Cottagecore, Normcore, Zombiecore... Confused? Then you need Euronews Culture's comprehensive A - Z glossary of Gen Z's favourite 'cores' - and the often bizarre reasons behind their existence...

16/04/2023

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Unhappy in the workplace: New research highlights challenges for Gen Z

What drives employee happiness at work? The answer depends on the generation, research finds.

14/04/2023

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What it takes to improve diversity and inclusion and why it matters

The new normal is perpetual change and this is one of the reasons why more young people with diverse backgrounds and skill sets are needed.

04/07/2022