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How Kazakhstan’s designers are fusing tradition and sustainability to redefine global fashion

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How Kazakhstan’s designers are fusing tradition and sustainability to redefine global fashion
Copyright euronews
Copyright euronews
By Paul Hackett
Published on Updated
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In this episode of Modern Nomads, we explore Kazakhstan's evolving fashion scene. Designers are fusing traditional craftsmanship with modern aesthetics and sustainability, creating a bold new identity for the country.

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Kazakhstan's fashion industry is undergoing a dynamic transformation. Designers such as Aigul Zhanserikova and Aika Alemi are championing traditional fabrics and motifs while promoting innovation.

Initiatives such as the Born Nomad incubator are empowering local creatives, with over 3,500 talents supported.

Brands like Global Nomads emphasise sustainability, drawing on the nomadic tradition of leaving no waste behind.

This creative awakening honours Kazakhstan's roots while offering a new vision for global fashion - one that embraces authenticity, sustainability and cultural pride.

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