Samsung has lifted the lid on its newest artificial intelligence (AI) in its new Galaxy S25 series. Euronews Next got hands-on with the new devices.
ADVERTISEMENTThe race to incorporate the most innovative artificial intelligence (AI) features into handsets is hotting up with electronics giant Samsung revealing its latest AI-enabled family of smartphones.
The new Galaxy S25 series was unveiled at the Samsung Unpacked event in San José, California on Tuesday.
With the Galaxy S25 Ultra, Galaxy S25+ and Galaxy S25 models, Samsung is endeavouring to offer consumers what it believes to be a true "AI companion" with its latest AI features.
Euronews Next had a sneak peek at the new S25 series before the Unpacked launch event to find out what’s in store for users. Here are some of our favourite new features.
Intuitive AI agents
Continuing its collaboration with Google and its Gemini generative AI (GenAI) model, the three new devices boast new intuitive AI agents with multimodal capabilities that make for easier and more natural interactions for users.
Google’s Circle Search has had an upgrade, now being able to recognise phone numbers, email and URLs on your screen to make calls and so on much easier than before. If you circle an address, it will take you straight to Google Maps, for example.
As well as being able to search using text and images on screen, the enhanced Circle Search function will now allow you to listen to and search with audio. For instance, if you want to know what the soundtrack is to a film you’re watching on your device, you can use Circle Search to find the answer.
'Audio eraser'
In what may prove to be a boon for content creators, one of Euronews Next’s favourite features is the ‘audio eraser’.
Simplifying the removal of unwanted background noise in your videos, you will now be able to isolate different categories of sound - voices, the hubbub from crowds, the wind, and more - and tone them down or eliminate them.
The next time you’re at a concert, for instance, and you whip out your phone to film your favourite song being performed, you needn’t worry about your friend’s tone-deaf singing ruining the ambience when you watch it back.
