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'We built the traffic lights before the cars': What's holding Europe back over AI?

Google's EMEA President, Matt Brittin on The Big Question
Google's EMEA President, Matt Brittin on The Big Question Copyright Euronews
Copyright Euronews
By Hannah BrownDoloresz Katanich
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Google’s EMEA President Matt Brittin has seen over 50% of the planet gain access to the internet. Here are his takeaways from his time at the top.

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A recent Google report found that generative AI could add between €1.2 and €1.4 trillion to the EU's GDP within a decade. 

As well as the financial gain, Google’s outgoing EMEA President Matt Brittin is excited about its capacity to “change people’s lives for the better”.

After 10 years as president and 18 years in total at Google, Brittin is stepping down.

On this episode of The Big Question, he reflected on his time at the top with Hannah Brown and discussed some of the biggest and most exciting opportunities AI could bring. 

What are the greatest AI opportunities for Europe?

When Brittin was first appointed as president, he was given a report that said in the EU “a million jobs are going to be unfilled because of a lack of digital skills.” 

Since then, Google has trained around 14 million Europeans in digital skills, who have gone on to grow in their careers, get new jobs, or start businesses.

“If you think about AI a bit like electricity, we don't need everybody to work in power stations, but we do need everybody to be able to safely use electricity to improve their lives,” Brittin explained.

Matt Brittin, EMEA President at Google chats to Hannah Brown on The Big Question.
Matt Brittin, EMEA President at Google chats to Hannah Brown on The Big Question. Euronews

While AI skills can benefit an individual’s career, Brittin is also particularly excited about the developments AI can offer in the health and energy sectors as a whole. 

“The challenge with nuclear fusion is that you've got to have a plasma field stabilised by a magnetic field to sustain the reaction so you can harness the energy. That's hard to do because they're very, very unstable and hard to predict." 

“But what's AI good at? It's good at spotting patterns, making predictions and learning," he explained.

“So applying that to plasma fields, actually, you can start to stabilise them for longer, and we're starting to see some breakthroughs there now. I'm not saying that's going to be tomorrow, but imagine clean, low-cost energy for everyone." 

“That’s the dream.”

Is Quantum Computing the next revolution after AI?

While the concept of quantum computing might seem inaccessible to those of us not in tech, Brittin helped to explain it simply.

“Classical computing, they work on ones and zeros."

“Quantum computing uses qubits, and there's a thing called superposition, which means that you can be both one and zero at the same time. What that means is you can calculate many, many more possibilities than you would do with the sort of normal binary computer," Brittin said.

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“And there's a second thing, which is that two qubits can synchronise themselves across space so that you can coordinate calculations as well.”

So what does this actually mean? 

Well, Google’s new Willow quantum chip is capable of doing a task in five minutes that a normal computer would do in a septillion years.

That’s 1,000,000,000,000,000,000,000,000 years - longer than the universe has been in existence and frankly, an incomprehensibly big number. 

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Matt thinks this could have significant applications for material development, understanding biology and further breakthroughs in healthcare.

What’s Google president’s favourite tool?

Despite all the very hi-tech work going on at Google, including DeepMind’s Nobel Prize winning protein structure database, Brittin is still very passionate about the simple but mighty Google Translate. 

“I feel like my Google career went in parallel with Translate," he said. 

“When we began Google Translate in 2006, we took EU texts and said, the best translators in the world have translated this document in English, German, Spanish etc. We used that to train this mystical model."

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“Now we can learn languages like a child from the language on its own using A.I. and that's what's helping us bring more and more languages online,” Brittin told The Big Question.

In fact, Google recently launched 15 new languages in Africa, using AI to give more than 300 million people access to content in their own language.

“We're used to being able to access the web in multiple European languages, but there's still a thousand languages which can't do that," Brittin said. 

“At the heart of our mission is to organise the world's information for everyone. And not everyone yet has that. So we've still got work to do."

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The Big Questionis a series from Euronews Business where we sit down with industry leaders and experts to discuss some of the most important topics on today’s agenda.

Watch the video above for the full episode with Google’s Matt Brittin.

Video editor • Vassilis Glynos

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