Global tourism is making a striking comeback surpassing pre-pandemic levels. But as international travel surges, sustainability challenges have come into sharp focus. At this year's World Travel Market in London, industry leaders gathered to discuss the future of travel and the challenges ahead.
ADVERTISEMENTThe 2024 World Travel Market, held from 6-8 November in London, showcased the tourism industry’s robust post-pandemic rebound.
With 4,000 exhibitors from around the world, this year’s event spotlighted key trends like regenerative tourism, local community support, and set-jetting in destinations from Tokyo to Thailand.
The WTM underscored a growing commitment to sustainability and innovation, balancing travel’s resurgence with community and environmental priorities.
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